Richie Norton, best-selling author, top 100 coaches globally, and CEO of Prouduct. In late 2020, he hired Ben Willson to help him promote his readership by getting a new audience to buy his first book (published in 2013) to hook them into later buying his new book releasing in late 2022.

Below is the campaign I created and directed which led to 100's of books sold each month (passively). The sales funnel has additional info-products for buyers to add on, making the entire production profitable. Each month, Norton can get new readers and leads without spending money from his pocket to acquire them.

This process will likely lead Richie’s next book to be a “Best Seller” on the basis that it sells 10,000 copies in the first week (as deemed by the NYT Best Seller Qualifications).

Video Ad to Promote 'The Power of Starting Something Stupid' Book.

Concept: Share a story that will relate to the potential customer that is questioning their life's goals & dreams. Shift the perspective to answer: Why people don't start something they would enjoy, the story urges viewers to take action today that their future self will thank them for.

Client: Richie Norton | Best Selling Author | A Top 100 Coach

Creative Direction: Ben Willson

Video Production: Video Power Marketing